Color Trends 2005 and Beyond
Forecasting color is a lot like forecasting the weather. But instead of predicting today’s temperature or tomorrow’s cloud cover, color trends are forecast two to three years out. While it’s not a precise science, experts look at a number of indicators — everything from fashion to social environments.
So what are forecasters currently predicting for the future of color?
The Color Marketing Group and The Color Association of America both expect a brightening palette of colors over the next few years. This might reflect a drive for optimism, in spite of a sluggish economy and national security worries. Forecasts predict a strong showing of hot pink and shades ranging from orange to red.
The dominance of blue is beginning to wane, although this perennial favorite won’t disappear. Instead, blues will become more pale and clear. (Think ocean and sky.) Greens will lighten and brighten. An acidic yellow-green will emerge in a variety of strengths.
A desire for comfort and peace may have resulted in the return of a series of neutral shades ranging from very light to nearly black. From deep, rich brown to warm grey and natural khaki, people crave calming shades. A very pale shade of peach pairs nicely with deep muted red, violet and blue.
These opposing color directions accent each other surprisingly well. Try unusual combinations of neutrals with intense, light shades. When you’re using brighter colors, complement them with quieter tones. For great choices in current colors, see Wausau Paper Royal SilkPlus™ and Royal Complements™.