Your Imprint

Customers do care. A lot.     “Project by project, we influence clients to choose solutions that are both economically and environmentally responsible.”

Design firm president Amy Clarke has witnessed the evolution of recycled paper over the course of her career.

The idea that “customers don’t care” – along with “higher price” and “lower quality” – sum up the key myths about recycled paper.

Today, we’re able to offer clients high quality, competitively priced, recycled stocks...a combination that still comes as a surprise to some people who thought you had to settle when you choose to use an environmentally preferable paper.

And clients tell us that, more than ever, customers do care about a paper’s pedigree. They notice the environmental seals on a printed piece and they appreciate the client’s sustainability efforts.

We recognize that sustainability is a journey, not a destination. So project by project, we influence clients to choose solutions that are both economically and environmentally responsible.

Amy Clarke is president of Peggy Lauritsen Design Group, providing clients with a rare mix of passion, practicality and inspired design for more than 24 years.  www.pldg.com